Our studies reveal that when consumers eat cake, freshness is their number one criterion when judging satisfaction. However, as the moment of consumption can be days, weeks or even months after production, preserving the freshness of packaged cakes can be a real challenge. The answer is Acti-Fresh, our ingenious solution for producing quality cakes with long lasting freshness.Acti-Fresh is an innovative solution based on enzyme and emulsifier technology. Since 2008, Acti-Fresh has been improving the freshness of various types of cakes including loaf and pound cakes, chocolate cakes, snack cakes, muffins and cake donuts. Acti-Fresh has a proven positive effect on the different parameters of cake freshness including softness, moistness, cohesiveness and resiliency. The result is premium quality cakes with extended shelf life which will lead to increased consumer satisfaction.